The well I had to dig to find myself
On building personal infrastructure for the kind of continuity the platform does not offer.
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What going all in looks like
Asha Sharma's first eight weeks as Xbox CEO have been read as consumer-friendly leadership and a retreat from AI. From where I am standing, that is not what is happening. Part three of the measurement series.
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The ripple you cannot seeanchor
A Nordic media group has started charging readers a monthly fee to not be profiled. The fee is not the story. Cookies are beside the point now. Underneath them sits an identity-resolution layer that syncs sixty billion times a day, surviving every browser restriction we thought was dismantling it.
Did you really believe the nullification of cookies came without a price?
In March, Schibsted began charging Nordic readers not to be tracked. While that argument plays out in Brussels, a harder question sits underneath. When browsers restricted cookies, the cookies were not removed. They were neutered. What replaced them is what this piece is about.
Beyond the Brief
Independent work that started from curiosity, not a client requirement. Each of these exists because something needed building and no one was going to brief it.
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