Culture & Society
10 May 2026
Deep

What going all in looks likenew

Asha Sharma's first eight weeks as Xbox CEO have been read as consumer-friendly leadership and a retreat from AI. From where I am standing, that is not what is happening. Part three of the measurement series.

Culture & Society part 3 of 4
12 April 2026
Deep

The illusion of knowing

The data point transferred. The understanding did not. This piece examines the documented gap between what measurement infrastructure produces and what the people running businesses actually trust.

Work & Systems part 2 of 4